Radio Mercury Awards Final Round Judge

Alan Wilson

SVP, Group Creative Director, BBH USA

As Group Creative Director at BBH, Alan leads creative across the full The J.M. Smucker Company's portfolio, including brands like Jif, Smucker's, Café Bustelo, Folgers, Milk-bone, Dunkin, Pup-Peroni, Meow Mix, and more. Alan is the brains behind some of the most breakthrough, effective, and award-winning work across these iconic brands.

Most recently, his work on Jif's Super Bowl campaign, #SaveTheCelery, challenged industry conventions and captivated the cultural moment without a multi-million dollar in-game spot. This was the latest campaign under the "That Jif'ing Good" platform that has seen much success, including "Jif vs Gif", which was cited as the "best peanut butter campaign of all time," and The Lil Jif Campaign, which was recognized with over 30 international awards including the Radio Mercury Award for Integrated Brand Campaign.

Additionally, his epic film "Famous Cars" for Walmart was recently named the "16th best Super Bowl commercial of all time" by CBS. And in 2022 he was listed by D&AD as one of the Top 20 Executive Creative Directors in the world.