Radio Mercury Awards 2024 Chief Judge
Executive Creative Director, Baldwin&
In his role as Baldwin&'s executive creative director, Mitch oversees creative efforts for clients including Bridgestone Motorcycle Tires, Epic Games, Gaia Herbs, KIOTI Tractors, Long John Silver's, Ponysaurus Brewing Company, Videri Chocolate Factory, Volvo Trucks and Zulily. He loves helping brands do fun things in the world, like creating a totally unique song for every name on Coke bottles - over 1,000 of them. Or helping Mellow Mushroom Pizza stalk its social media followers in a campaign Twitter used as an example of how best to use Twitter. Or creating one of the first TED Ads Worth Talking About for Microsoft. Or launching Radio Recliner to help assisted living residents stay connected through the pandemic.
His work has been recognized by Cannes Lions (five different brands), One Show, D&AD, Clios, Art Directors Club, Webby Awards, Effies, and Adweek’s and Time Magazine’s Ads of the Year.
He especially loves the Radio Mercury Awards and is proud to have won Best of Show twice, Best Campaign multiple times, and the Radio Innovation Prize. Also, he's very honored to be serving as this year's chief judge.
"It's such an honor to be named chief judge for a show I love so much. I've always been fascinated with the tough assignment of writing a radio ad great enough to win at the Radio Mercury Awards. It's a challenging medium with nowhere to hide - just concept, writing, and production. They all have to align perfectly. I can't wait to gather the jury and listen to this year's crop of contenders."