Executive Creative Director at VMLY&R, Atlanta
Sherman Winfield is an Executive Creative Director at VMLY&R, overseeing creative efforts in the Atlanta office. Some of his key clients include The Coca-Cola Company, YMCA of Metro Atlanta, FedEx, Georgia Power, and Sam’s Club. Just recently, he helped lead Sam’s Club to their first-ever Super Bowl commercial starring Kevin Hart, resulting in record results for the company.
Prior to VMLY&R, he served as VP/Creative Director at Fitzco. During his tenure, he led creative on the world’s largest spice manufacturer McCormick, French’s, Stubb’s, Coca-Cola, Southern Company, amongst others regional and national brands. His most noted work during his tenure includes Coca-Cola’s “1,000 Name Celebration”, the :15 radio assignment-turned-national campaign for Share a Coke, and the full rebrand of French’s Mustard that resulted in a new creative platform, record sales, and a series of daring experiential efforts, including the highly successful Mustard Ice Cream.
Sherman’s creative work has been recognized and awarded internationally by Cannes, D&AD, Radio Mercury, One Club, London International Awards, New York Festivals, Art Director’s Club, The Webbys, The Shortys and numerous others. He has also been on multiple advertising juries, both locally and internationally, to recognize the industry’s best work. Business Insider also named him one of 50 Rising Stars on Madison Ave in 2021.
He’s also passionately committed in helping to build a far-more diverse advertising landscape by actively participating in numerous efforts within the industry. This includes being named lead instructor and tutor at One Club’s ONE School, a free 16-week portfolio program aimed to help Black creatives break into advertising. In its first year, the graduate-to-hire rate was 80%. Sherman was also a part of the groundbreaking documentary series, Black Madison Ave., in which New York Festivals pulled together 6 of the 10 Black ECDs (less than 1% of creative leadership across major holding companies) to address the glaring discrepancy, and ways to fix it.
Outside of the industry, Sherman adores collecting rare sneakers (upwards of 150 pair & counting), DJIng, spending time with his superhero wife, two amazing sons and his “goodest boy” Coltrane.