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The Radio Mercury Awards, the only competition exclusively devoted to radio and audio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 21,000 commercials have competed in the Radio Mercury Awards and close to $3.5 million in prizes have been awarded over the past 32 years. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.
"Raise the Volume" - Advice from the Creative Experts
The core ingredients of effective, engaging, award-winning, breakthrough radio creative are an intense focus on storytelling, stimulating imagination, creating theater of the mind, passion for words, silence and language, simplicity, originality and outstanding production quality.
Radio Mercury Awards Announce Sherman Winfield, Executive Creative Director, VMLY&R as the 2023 Chief Judge
FCB Chicago Wins Best of Show
The Radio Mercury Awards is pleased to announce Sherman Winfield, executive creative director, VMLY&R, as the 2023 chief judge for the 32nd annual Radio Mercury Awards competition.
2022 Radio Mercury Awards Winners Announced
FCB Chicago Wins Best of Show
Winners at the 2022 Radio Mercury Awards were announced this evening at the 31stannual awards presentation held virtually and in-person at Sony Hall in New York. This year’s Best of Show award was presented to FCB Chicago for their Go RVing radio commercial.