Below, find a list of the Radio Mercury Award Best of Show winners. Note: There was no Best of Show winner category in 2020 and 2021.

To search for award winners and finalists, enter your search terms in the spaces below. To hear a commercial, click the play button on the audio player. Please note, due to clearance restrictions not all commercials are available.

Best of Show Winners

2024
Use of Humor in a Single Broadcast Radio Spot: Agency, Production Company, Advertiser, Radio Station or Group
Highdive: Airheads, Got Your Nose

2023
Broadcast Radio Commercial: Agency, Production Company or Advertiser
FCB Chicago: The Clorox Company, Glad Products, Glad Strength: App

2022
Creative Radio Commercial by an Agency, Production Company or Advertiser
FCB Chicago: Go RVing, Air Travel

2019
Radio Campaign
Wieden+Kennedy: Old Spice, Old Spice - Pomade Radio

2018
Integrated Campaign with Radio/Audio
Fitzco: Coca-Cola, Share A Coke 1,000 Name Celebration

2018
Radio Campaign
FCB Chicago: Radio Flyer, Inc., Tours

2017
Radio Campaign
The Richards Group: Motel 6, 2017 Motel 6 Radio Campaign

2016
Radio Campaign
Fitzgerald+CO: Quikrete, Long Story Short 1

2015
Radio Campaign
Wieden+Kennedy: Old Spice, Mandroid

2014
Agency/Production
Wieden+Kennedy: Old Spice, Momsong :60

2013
Radio Campaign
Barton F. Graf 9000 LLC: Ragu, A Long Day of Childhood

2012
Radio Innovation
JWT San Juan: Banco Popular de Puerto Rico, The Most Popular Song

 
2011
Agency/Production
Euro RSCG New York: Dos Equis - Heineken USA, Coffee

2010
General
Euro RSCG New York: Heineken USA/Dos Equis, Cinco

2010
Campaign
WONGDOODY: WA State Dept of Health, "Dear Me" Campaign

2009
Agency/Production
The Richards Group: Motel 6, DVD

2008
General
TBWA\Chiat\Day New York: Combos, Broken Heart

2007
General
MMB: Subway, Bedonkadonk

2006
General
DeVito/Verdi: National Thoroughbred Racing Association, Sushi

2005
General
Goodby, Silverstein & Partners: eBay , Abbreviated

2004
General
DDB Chicago: Anheuser-Busch, Genius/Mr. Cologne Wearer

 
2003
General
DeVito/Verdi: National Thoroughbred Racing Association, Dinner Date

2002
General
Cliff Freeman & Partners: Hollywood Video, 60-Second Theater: Hannibal

2001
General
DDB Chicago: Anheuser-Busch, Heroes/Mr. Pickled Pigs Feet Eater

2000
General
DDB Chicago: Anheuser-Busch, Heroes/Mr. Footlong Hot Dog Inventor

1999
General
Goodby, Silverstein & Partners: Anheuser-Busch, Inc., Selling Out

1998
Humor
UTA: Summer Youth Pass, Lip Ring

1997
Humor
Radio Savant Productions: Ortho Antstop Fire Ant Killer , Instant Death

1996
Humor
Goodby, Silverstein & Partners: Sega of America, Women

1995
Humor
Cliff Freeman & Partners: Staples Office Supplies, Teacher

1994
Humor
LA/NY Music & FCB NY: LEVI'S, Cover Me

1993
Music & Sound Design
Wieden and Kennedy: NIKE, Hubble Telescope

1992
N/A
The Richards Group: MOTEL 6, SINGING PHONE NUMBER