Radio Mercury Awards Final Round Judge

Marina Cuesta

Group Creative Director, Creyentes

Fueled by her passion for impactful ideas, Marina has dedicated over 20 years to thriving in the global and multicultural advertising industry. With recognition as one of the influential female voices by Cannes Lions, her journey has encompassed diverse markets such as North America, U.S. Hispanic, and Europe. Throughout, she has successfully managed and led integrated platforms and campaigns for renowned global clients across the globe working for TBWA, China Madrid, Dieste, The Marketing Arm, and now Creyentes.

Leading with empathy, inspiration, and purpose, she has collaborated with teams from various countries and backgrounds. As a staunch advocate for mentoring creatives, she is particularly passionate about fostering diversity and inclusion, with a special focus on empowering women in the industry.

Having earned over 50 awards and served as a jury member for numerous international festivals, she remains the same creative copywriter who finds joy in a well-crafted radio script.