RADIO STATIONS AND GROUPS CATEGORIES

#SetTheFrequency



    NEW: LOCAL MARKET BROADCAST RADIO COMMERCIAL: RADIO STATION OR GROUP

    • Broadcast radio commercial created and produced by a local, in-house station team for a local advertiser that creatively communicates the advertiser’s services and values.

    NEW: USE OF PERSONALITY IN A BROADCAST RADIO COMMERCIAL: RADIO STATION OR GROUP

    • Broadcast radio commercial that uses the voice of an over-the-air (OTA) personality(ies) to communicate the value of an advertiser’s products and/or services authentically and creatively. The commercial was created in partnership between a local or national radio station/group and an advertising agency, production company and/or an advertiser.
      The entry will be judged on the impact of the personality(ies) to accurately – and creatively  - communicate the value of an advertiser’s products and/or services.
      Two awards will be given to the winning commercial: One to the personality(ies) and the radio station/group and a second award to the advertiser and their agency or production company.

    • Examples of eligible work include:

      • A personality(ies) who describes an advertisers’ products and/or services.
      • A personality(ies) who used an advertiser’s products and/or services and speaks from personal experience, e.g., staying at an advertiser’s property, eating at an advertiser’s restaurant, test-driving a vehicle or signing up for a delivery or subscription service.*
      • The broadcast radio commercial can be produced or a live-read.
      • *The personality(ies) may have received complimentary goods or services and may have been compensated by an advertiser in return for their honest opinion.

    BROADCAST RADIO COMMERCIAL: RADIO STATION OR GROUP

    • Broadcast radio commercial, created and produced by an in-house team or a station or group’s production/creative services department, for an advertiser that creatively communicates the advertiser’s services and value.

    BROADCAST RADIO CAMPAIGN: RADIO STATION OR GROUP

    • Radio campaign, created and produced by an in-house team or a station or group’s production/creative services department, for an advertiser that creatively communicates the advertiser’s services and value. Submit two or three commercials from the campaign, without slates, and with no more than two seconds between spots.

    BROADCAST RADIO PROMOTIONAL SPOT: RADIO STATION OR GROUP

    • Broadcast radio spot that promotes a station or group’s programming, talent, special events, anniversary or historical moments, promotional drives or contests. Work can be recorded or a live read. The work can be for the station or group or in partnership with an advertiser or organization. Note: The original broadcast spot should not be more than two minutes in length.

    BROADCAST RADIO PSA: RADIO STATION OR GROUP

    • Broadcast radio PSA for a nonprofit organization or cause-related effort with a clear call to action message that engages an audience through education, factual information and/or guidance on relevant public and social interest issues. The PSA can be created by the station or group on its own, or on behalf of or in partnership with a nonprofit organization.

    NEW, SHOWCASE CATGORY: BRANDED PODCAST: AGENCY, PRODUCTION COMPANY, ADVERTISER, RADIO STATION OR GROUP

    • Branded podcast episode created by an agency, production company, radio station or group and produced for, or in partnership with, an advertiser or nonprofit organization. The work should successfully and creatively integrate the advertiser’s services and value, or the nonprofit’s mission, within the podcast. Submit an excerpt from the episode, or highlights of the episode, at a minimum of three minutes to maximum of five minutes. You may include a link to a full podcast episode of the work in the section where you submit a description of the work. You may enter individual episodes as separate entries. Note: This category is not eligible to compete for the Best of Show.

    BROADCAST RADIO COMMERCIAL OR CAMPAIGN WITH CULTURAL IMPACT: AGENCY, PRODUCTION COMPANY, ADVERTISER, RADIO STATION OR GROUP

    • Broadcast radio commercial or campaign that authentically conveys an advertiser’s services and value to a niche or specific segment of the population, e.g., Hispanic teenagers, people with disabilities, African American mothers, senior citizens, LGBTQ+ consumers. The commercial or campaign should authentically portray the values, cultures and/or lifestyle of the audience and include voices and language that accurately reflect that audience. Submit two or three commercials from a campaign, without slates, and with no more than two seconds between spots.

    NEW: INNOVATION IN BROADCAST RADIO: AGENCY, PRODUCTION COMPANY, ADVERTISER, RADIO STATION OR GROUP

    • Broadcast radio commercial or spot for an advertiser or nonprofit organization that utilizes broadcast radio in an innovative way to creatively communicate the advertiser’s or organization’s services and value. The work may be a broadcast radio commercial, or it may be a PSA. Eligible examples of innovative work include 3D audio productions, use of broadcast radio with visual and/or digital components, or use of sound effects and soundscapes.

    MULTI-PLATFORM CAMPAIGN WITH BROADCAST RADIO: AGENCY, PRODUCTION COMPANY, ADVERTISER, RADIO STATION OR GROUP

    • Multi-platform campaign, in which broadcast radio is an essential and driving media of the campaign, that creatively communicates an advertiser’s services and value. Additional media channels can include nonbroadcast audio spots, social media, podcasts, branded content and experiential display. The campaign should deliver a consistent brand message across all the channels. The broadcast radio component should be able to stand on its own as a campaign.

    • Entry requirements:

      • Include two or three broadcast radio commercials from the campaign and position the broadcast radio commercials at the beginning of your entry.
      • Submit the commercials, without slates, and with no more than two seconds between spots.
      • You can include a link to additional media used within the campaign in the section where you submit a description of the work.
      • Case studies: If you submit a video case study, you must include two or three broadcast radio commercials from the campaign and place them at the beginning of your entry. Case studies that do not meet these criteria will be returned, and you will be asked to resubmit your case study to comply with our guidelines.

    NEW: SHORT BROADCAST RADIO COMMERCIAL: AGENCY, PRODUCTION COMPANY, ADVERTISER, RADIO STATION OR GROUP

    • Broadcast radio commercial that runs under 30 seconds, including disclaimers, that creatively communicates an advertiser’s services and value.

    NEW: USE OF HUMOR IN A BROADCAST RADIO SPOT: AGENCY, PRODUCTION COMPANY, ADVERTISER, RADIO STATION OR GROUP

    • Broadcast radio commercial or PSA that utilizes humor as a featured element to creatively communication an advertiser’s or organization’s main message. Humor can be featured in one or more elements of the spot, e.g., the script, voice talent, sound effects or music.

    USE OF SONGS/MUSIC IN A BROADCAST RADIO SPOT OR CAMPAIGN: AGENCY, PRODUCTION COMPANY, ADVERTISER, RADIO STATION OR GROUP/p>

    • Broadcast radio commercial, PSA or campaign where song(s) or musical compositions are a featured element, that creatively communicates an advertiser’s or organization’s main message. Eligible entry examples include jingles, sonic branding, a song or a musical composition with or without lyrics. Songs or musical compositions can be original works, or they can be repurposed or rearranged through new lyrics and/or performances including vocals or style, e.g., a classical composition arranged in electronic dance style. Submit two or three commercials from a campaign, without slates, and with no more than two seconds between spots.

    USE OF SOUND DESIGN IN A BROADCAST RADIO SPOT OR CAMPAIGN: AGENCY, PRODUCTION COMPANY, ADVERTISER, RADIO STATION OR GROUP

    • Broadcast radio commercial, PSA or campaign where sound design is a featured element, that creatively communicates an advertiser’s or organization’s main message. Eligible entry examples include the use of sound effects, foley, live performances or remote recording, sonic branding, soundscapes and editing of previously composed or recorded audio. Submit two or three commercials from a campaign, without slates, and with no more than two seconds between spots.

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