Radio Mercury Awards Final Round Judge
Co-Founder, Chief Creative Officer, BeautifulBeast
Flor Leibaschoff has a thing for ideas. She is a passionate storyteller and was the first Hispanic female Chief Creative Officer in the U.S. She has been named Shining Star by the American Advertising Federation and Woman To Watch by DMN (Data. Strategy. Technology), NY.
After working in the industry for over 25 years, Flor co-founded and leads BeautifulBeast as CCO. BeautifulBeast is a business growth company dedicated to cross-cultural solutions through creativity and big data. A pioneer in the industry, the first YC with a Silver Cannes Lion, and former Circulo Creativo USA president acting on the Board of Directors, among other organizations.
Her work has been recognized worldwide by the most important Advertising Festivals, including the Radio Mercury Awards. She advocates for equality, loves to mentor the next generation of creative women, and enjoys speaking at festivals about the latest trends in the industry.