Takeaways From the 2025 Radio Mercury Awards
Presented:
July 9, 2025
by Chad Broude & Flor Leibaschoff
Useful Resources:
2025 Radio Mercury Awards Sizzle (mp4)
"Bike Race (Sub Bowls: No Bread)" Highdive Advertising
"Almond Milk, Left Side, Johnson" Boost Mobile, iHeartMedia Studio55
"Ladder, Typo, YOLO, Bride" Chumba Casino, iHeartMedia Studio55
"Ants and Termites Battle Rap" Steve's Pest Control, Zimmer Communications
"Executive Orders (Legislation MANIA)" WCCO-AM, Audacy Studios
"Sub Bowls: No Bread" Jersey Mike's, Highdive
"Almond Milk" iHeartMedia Studio55
"Lawn Dart Radio - Things That Are Illegal" Old Fourth Distillery, Murder Hornet
"Bold Claim" Arnold Worldwide
2025 Radio Mercury Awards Winners
2025 Radio Mercury Awards Photo Gallery
Radio Mercury Awards Audio Library
Nothing to See Here - Making Memorable Radio
Presented:
March 21, 2025
by Larissa Kirschner-Chaney & Josh Ryan
Useful Resources:
- Larissa Kirschner-Chaney -"Writing Radio with Confidence: Tips to Tame the Fear" (pdf)
- Josh Ryan -"Five Ingredients of Radio's Secret Sauce" (pdf)
- Contact Josh Ryan: jryan@mailzimmer.com
Audio Files:
10 Creative Tips to Make Radio Ads That Work Harder
Presented:
November 20, 2024
by Tony Mennuto, Owner/CCO, Audio Milkshake
Useful Resources:
- 10 Creative Tips (pdf)
Audio Files:
Is Creative Wearout a Thing?
Learn the factors that contribute to creative that resonate and stand the test of time
Presented: September 11, 2024
Useful Resources:
Guest Speakers:
Takeaways From the 2024 Radio Mercury Awards
A hands-on session featuring highlights and insights from the 33rd annual competition to help you elevate your radio craft.
Presented: June 18, 2024
Useful Resources:
- RMA Trends (video)
- Decks (mp3)
- Food Poisoning (mp3)
- Particular (mp3)
- Playable Radio (video)
- Water (mp3)
- Hold For Wings (mp3)
- Got Your Nose (mp3)
- Play It SafeCamp (mp3)
- No Reward (mp3)
How to Write and Produce Radio Creative that Works
This hands-on session features Radio Mercury Awards winning writers and producers sharing actionable tips to up your client's creative and execute with brilliance.
Presented: March 20, 2024
Useful Resources:
- Jim Blommel Presentation (pdf)
Links:
Elegant Fare | Geiler | Hoffbrau Haus
Johnsonville | Mees Distributors | Murder
Queen City Hospice | Richter Phillips | Schwepsville
- Lisa Orkin Presentation (pdf)
Links:
Tiger Balm | Hudson Valley Help Wanted | Hudson Valley Help Wanted
Links:
Elegant Fare | Geiler | Hoffbrau Haus
Johnsonville | Mees Distributors | Murder
Queen City Hospice | Richter Phillips | Schwepsville
Links:
Tiger Balm | Hudson Valley Help Wanted | Hudson Valley Help Wanted
contact us
mercury@rab.com | Phone number: 212 681 7212
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