How to Write and Produce Radio Creative that Works

This hands-on session features Radio Mercury Awards winning writers and producers sharing actionable tips to up your client's creative and execute with brilliance.

Presented: March 20, 2024
Useful Resources:

Why Creative Matters: Best Practices for Crafting Audio Advertising

2024 Radio Mercury Awards Chief Judge Mitch Bennett, executive creative director, breaks down some of the hallmarks of producing effective and creative radio. In this webinar, you'll learn and hear about 2023 Radio Mercury Awards winning spots and campaigns along with insights on creating, writing, and producing great radio work.

Useful Resources:
Skinny Radio
Radio Mercury Awards Audio Library
2023 Radio Mercury Awards Winners
2023 Radio Mercury Awards Final Round Jury Insights
Articles/links of note:
How to Not Make the Radio Ad You Think of When You Think Radio Ad | Muse by Clio
Raise The Volume: Advice from the Creative Experts
Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness According To Colourtext's Jason Brownlee | Westwood One

contact us

mercury@rab.com | Phone number: 212 681 7212



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