2006 Radio Mercury Award Winners

$100,000 Grand Prize Winner
“Sushi”
National Thoroughbred Racing Association
DeVito/Verdi

$5,000 General Prize Winner
“Toe Rings”
American Legacy Foundation
Arnold Worldwide/Crispin Porter + Bogusky

$5,000 General Prize Winner
“Folksy Announcer”
HomeStreet Bank
Copacino+Fujikado

$5,000 General Prize Winner
“Strapped”
Burger King
Crispin Porter + Bogusky

$5,000 General Prize Winner
“Genius / Mr. 80 SPF Wearer”
Anheuser Busch
DDB Chicago

$5,000 General Prize Winner
“Doctors”
Piedmont Hospital
Fitzgerald + CO

$5,000 General Prize Winner
“Chalkboard”
Southwest Airlines
GSD&M

$5,000 General Prize Winner
“The Turtle Song”
Oregon Coast Aquarium
Leopold Ketel & Partners

$5,000 General Prize Winner
“Boyfriend”
Starburst
TBWA\Chiat\Day

$5,000 General Prize Winner
“Souvenirs”
The Travel Channel
Y&R Chicago

Public Service Announcement Winner
“Lucky”
M.A.D.D.
The Richards Group / Oink Ink Radio

$5,000 Spanish-Language Prize Winner
“Robot”
Virgin Mobile
la comunidad

$5,000 Radio-Station Produced Prize Winner
“Marvin”
The Trans Shop
Salem Radio-Los Angeles

$5,000 30-Second Category Winner
“Mother-in-Law / Minefield
Beiersdorf / Nivea For Men
Foote Cone & Belding NY

$2,500 Student Winner
“Worried”
Portfolio Center