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$100,000 Grand Prize Winner
"Abbreviated"
eBay
Goodby, Silverstein & Partners
Writer: Tyler McKellar
Producer: Brian Coate
Creative Director: Jaime Barrett
Production Co.: GSP Post
Engineer: Eben Carr
$5,000 General Prize Winners
"Kills More"
American Legacy Foundation
Arnold Worldwide / Crispin Porter + Bogusky
Writer: Mike Howard
Producer: Caron Pedonti
Creative Directors: Ron Lawner, Alex Bogusky, Roger Baldacci, Tom Adams
Production Co.: bartradio, inc.
Engineer: Marcelo Gandola
"Practice"
Molson
Crispin Porter + Bogusky
Writer: Evan Fry
Producer: Eric Rasco
Creative Directors: Alex Bogusky, Bill Wright, Bob Cianfrone
Production Co.: Nutmeg
Engineer: Rob Fielack
"Genius/Mr. Pro Sports Heckler"
Anheuser-Busch
DDB Chicago
Writers: Bob Winter, Chris Roe
Producer: Marianne Newton
Creative Directors: John Immesoete, Mark Gross
Production Co.: Chicago Recording Company
Engineer: Dave Gerbosi
"Yoga"
National Thoroughbred Racing Association
DeVito/Verdi
Writers: Daniel Giachetti, John Clement, Brad Emmett
Producer: Barbara Michelson
Creative Director: Sal Devito
Production Co.: McHale Barone
"Jalapeno"
Virgin Mobile USA
Fallon New York
Writers: Adam Alshin, Marcus Woolcott
Producer: Zarina Mak
Creative Director: Ari Merkin
Production Co.: Kamen Entertainment Group
Engineer: Roy Kamen
"Boyfriend"
General Motors - HUMMER Division
Modernista!
Writer: Chris Beresford-Hill
Producers: Charles Wolford, Joyce Chen
Creative Directors: Lance Jensen, Gary Koepke, Shane Hutton
Production Co.: Soundtrack
Engineer: Bill Bookheim
"Cell Phone"
Motel 6
The Richards Group
Writer: Chris Smith
Producer: Sheri Cartwright
Creative Director: Mike Malone
Production Co.: Post-Op
"Heavy Fines"
TBS
World Wide Wadio
Writers: Eric Head, Ken Langridge, Greg Roy
Producer: Paul Fey
Creative Director: Michael Niles
Engineers: Lukas Bower, Stewart Sloke
"Introductions"
Miller Brewing Company
Y&R Chicago
Writers: Pete Figel, Dave Loew
Producers: Monica Wilkins, Lee Goldberg, Matt Bijarchi
Creative Directors: Dave Loew, Mark Figliulo
Production Co.: Chicago Recording Co.
Engineer: Dave Gerbosi
Public Service Announcement Winner
"It's Like They're Smoking"
MI Dept of Community Health
Brogan & Partners Convergence Marketing
Writer: Melissa Weber
Producer: Amy Weber
Creative Directors: Bonnie Folster, Melissa Weber
Production Co.: Kinetic Post
Engineers: Greg Meloche, Beau Williams
$5,000 Spanish-Language Prize Winner
"Answering Machine"
Citibank
la comunidad
Writers: Jose Molla, Joaquin Molla, Hugo Zogbi
Producers: Frida Sellar
Creative Directors: Jose Molla, Joaquin Molla, Ricky Vior
Production Co.: Outpost Audio
$5,000 Radio Station-Produced Prize Winner
"Three Little Houses"
James Hardie Siding Co.
Entercom Seattle KIRO/KTTH Radio
Writer, Producer, Creative Director: Russ Cimber
$5,000 30-Second Category Winner
"Ants"
Alert One Pest Control
Zimmer Radio Group
Writer, Producer, Creative Director: Jason T. Skaggs
$2,500 Student Winner
"Quick History"
Portfolio Center
Writer: Howard Hill
Instructor: Bob Barrineau
Production Co.: Riot Studios
Engineer: Chris Basta